In 2011, business priorities and expectations focus on customer obsession. In the age of the customer, only the customer-obsessed will survive. Thatâ€™s why your business is prioritizing revenue and customer growth over cost-cutting in 2011. But is your IT infrastructure and operations (I&O) organization ready to participate? On one hand, business decision-makers already value technologyâ€™s ability to support and serve customers much more highly than its ability to reduce costs. On the other hand, I&O leaders have a lot of work to do in reshaping the mindset and priorities of an organization that values availability and cost efficiency above all else. To get started, I&O leaders must expand their definition of â€œcustomerâ€ far beyond the app dev team. From there, continue to â€œrebootâ€ your people, process, and technology with cloud, desktop transformation, and industrialized operations to become a more customer-obsessed organization.