Report: Social media managers lack clear path to senior leadership roles


(Source:PR Daily)

Social media has become an essential tool for business success—but the men and women behind major brand accounts still aren’t getting the love and resources they deserve.

More than half (57%) of social media managers say they will be leaving their current role within two years, according to a new survey from the Institute for Public Relations, Ragan Communications and the University of Florida. Of those planning a departure, pros were split on whether to eschew social media work altogether.