CHICAGO, Oct. 13, 2020 (GLOBE NEWSWIRE) — Social leaders are on the front lines of communicating with customers and audiences, but often face challenges when trying to share insights with other customer-facing teams. As social becomes a more critical part of the customer relationship across a growing number of business functions, and as social media management cements itself as a foundational system of record in the technology stack, visibility and collaboration across platforms is critical. Today, Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, announced its integration with Microsoft Dynamics 365. This latest integration rounds out a suite of existing Sprout CRM and help desk integrations with HubSpot and Zendesk, to help brands deliver an integrated experience across every interaction.
Better internal collaboration using these integrations means brands can provide fast, reliable and efficient customer service. Social and support teams are able to work with sales and success teams to create, track, manage and resolve issues efficiently without having to leave their respective tools. The ability to quickly share contacts and leads coupled with contextual information empowers teams to act fast with qualified contact information.