Live chat has proven itself in the support world by providing fast return on investment through easily-achieved agent efficiencies. While there is still ground to cover in the opt-in world of passive chat, the new frontier in web-based customer engagement technology lies within a more dynamic discipline – the optimization of invitation driven chats. In this whitepaper, BoldChat® – with thousands of customers across 70 countries – shares analytic techniques, reporting recommendations and realistic timelines for implementing a proactive chat program that simultaneously increases conversions and boosts the individual value of each resulting transaction.
